Revlon has signed supermodel Elle Macpherson as its global brand ambassador. Macpherson will feature in a major advertising campaign as well as supporting the cosmetics brand through other activity.As part of the deal, she will participtate in Revlon's "philanthropic activities". The company says it has donated more than £32m to research, counselling and outreach programmes related to women's health and breast cancer initiatives.
Macpherson joins Academy Award-winning actress Halle Berry and fellow film star Jessica Alba as part of Revlon's current line-up of brand ambassadors. Macpherson says: "I am proud to join Revlon in its long term commitment and support for education and research to advance women's health and particularly to fight women's cancers".
Source: Marketingweek.com
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