Calvin Klein has never been a brand to shy away from controversy, and it's at it again: this time, with some steamy adverts featuring Eva Mendes to promote its new fragrance, Secret Obsession. The television ads have been banned in their current format by censors in the US, but the label has vowed to fight the ruling."The Obsession brand resonates in a very provocative place," explains Catherine Walsh, senior vice president of American fragrances for Coty Prestige, the Calvin Klein Fragrances licensee. "And we wanted to do a provocative ad. But we're not trying to be raunchy. There's a lot of skin, but it's done tastefully. " So what's got the censors hot under the collar?
"It really taps into the secrecy of a private moment - where it's clear that Eva is having illicit thoughts," Lori Singer, vice president of global marketing for the brand at Coty Prestige, tells WWD. "It's somewhat up to interpretation - because of how it's shot, and what you see and hear, and what you can't see and hear. You hear her voice, talking about having a sexy secret."
Source: vogue.co.uk
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