Vogue.co.uk has an exclusive first look at the new girl at H&M, international supermodel Daria Werbowy, smouldering in the label's high summer ad campaign.There's a distinctly easy glam feel to H&M's collection of maxi dresses, kimono-sleeved tops, bandeaus and swimwear for the season, with bohemian fringed scarves, heavy wooden bangles and raffia wedges on hand to pull the look together."We wanted to create something very colourful and light, with stand-out print," says H&M's new head of design Ann-Sofie Johansson, who took the reins from long-serving predecessor Margareta Van Den Bosch earlier this year. "We were inspired by hot holidays in Africa, India, Hawaii and South America; hence ethnic-style prints such as tropical flowers and leaves, ikat designs, dip-dyes and ombre effects."
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