Tuesday, April 15, 2008

A DVB DOWNER

She may have just landed her first Vogue cover but Victoria Beckham's fashion dream isn't all rosy, as it emerges her dVb denim line has been dropped by a number of high profile US retailers.Big-hitters such as Fred Segal and Kitson are understood to abandoned the line, citing poor sales.
World Entertainment News claims that Fraser Ross, owner of boutique Kitson, blames the range's poor performance on Beckham's reluctance to make appearances - adding that the amount of promotional work required to sell a successful celebrity line is comparable to selling an album or music tour.The comments will come as a blow for Beckham, who is known to have a punishing schedule to juggle work and family commitments and is keen to prioritise her fashion-world interests.

Source: vogue.co.uk

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